Pre-Market Presentation

THE MARBELLA FLIP FORMULA

A Scalable Asset-Light Model for ROI-Driven Luxury Property Transformations

Marbella has a high volume of homes—especially villas—
that remain unsold or trade well below potential
due to outdated interiors and poor presentation.

Most sellers are already mentally “out the door”
often reluctant to invest their energy or money into renovation projects before listing.

•

These properties may be structurally sound, in great locations,
but visually outdated and misaligned with what luxury buyers expect.

•

Foreign buyers—who dominate the local market—demand modern,
turn-key homes and are willing to pay a premium for curated design and convenience.

This mismatch between what’s available
and what’s desirable leaves substantial profit on the table

—for sellers and for smart capital.

Turning the Wait into Value

We step in as a design-led partner who carries the process the seller wants to avoid — from vision to execution — and in return,

we unlock the price their property truly deserves.

For the seller, it transforms idle market time into a profitable wait.

For us, it’s a repeatable, asset-light opportunity in one of Europe’s most active luxury real estate markets.

Undervalued assets. Limited capital exposure.

What the market ignores,
we refine to perfection.

Passive Sellers. Active Returns.

We partner with sellers to unlock the full potential of their property
— without requiring them to manage or fund a renovation.

We handle everything:

Design. Permitting. Budgeting. Execution. Transformation.

The seller receives a share of the upside at sale.

Our incentive is perfectly aligned:

We only benefit when we elevate the home’s value.

This is not speculative flipping.

It’s a service model that transforms stagnant listings into premium, sellable assets
— and delivers returns to all parties without friction.

This model aligns interests and scales profitably.

We deliver liquidity and design-driven value — without asking the seller to fund or manage a thing.

How It Works

  1. We source or receive a candidate property through affiliates
    Unsold, outdated, with untapped potential and prime location.

  2. We agree on renovation scope and profit-share terms with the seller
    They sign off and step back. We take full control of execution.

  3. We fund 100% of the renovation
    Including design, permits, construction, — everything.

  4. Once sold, profits from the value uplift are shared
    We recoup costs, then split the net upside based on the initial agreement.

💡 Example Deal (€)

  • Pre-renovation appraised value: 1.2M

  • Project investment: 200K

  • Sale price after renovation: 1.7M

  • Net uplift: 300K

  • Seller receives 1/3: 100K + initial1.2M

  • We receive 2/3: 200K profit + 200K invested

  • (Option: owner fronts 50% of cost, shares 50% of profit)

Go-to-Market Strategy

Focused, capital-light, and opportunity-driven.

🥇 Phase 1: Refine the Concept

  • Target underperforming listings in high-demand areas (Golden Mile, Nueva Andalucía, La Quinta…).

  • Collaborate with owners who want to exit but aren’t positioned to renovate.

  • Build portfolio of successful resale cases to validate model and polish the offer.

🤝 Channel Development

  • Partner with agents holding “stale luxury” listings — offer them a path to close.

  • Become a go-to resale enhancer within the agent ecosystem

  • Generate deal flow through referral incentives and a reputation for standout design

📈 Phase 2: Expand Project Volume

  • Grow renovation team and subcontractor network to allow for greater project overlap.

  • Reinforce brand around quality, resale results, and seamless delivery.

  • Begin lining up co-investor capital for scale.

💰 Phase 3: Capital-Backed Growth

  • Selectively acquire properties to renovate and resell independently

  • Structure capital pool for repeatable, high-margin flips with full design control.

  • Explore long-term holds on strategic assets for rental yield + appreciation

The demand is real — and the gap is wide.

  • Marbella’s residential property market transacts over 4B euros annually, with foreign buyers making up the majority.

  • A significant share of listings remain unsold for 6–18 months — often due to outdated interiors or poor presentation, not location or structure.

  • Renovated, turn-key homes in Marbella can command 20–30% premiums and sell significantly faster than comparable “project” listings.

  • Strategic renovations of 50K–300K can yield returns of 1.5x–2.5x on invested capital, based on real resale data.

  • No local players currently offer a structured, design-led renovation model that shares the upside with owners while handling execution end-to-end.

This model has already proven successful in Nordic Countries (e.g., Asuntotuotto, Finland: +500x flips, 100% made profit) — we are adapting it to the luxury, foreign-buyer-driven landscape of Marbella.

Risk & Safeguards

Designed for clarity, trust, and control.

⚖️ Legal Framework

  • All projects operate under fixed, pre-agreed contracts with the owner

  • Profit-sharing structure and resale terms are documented before any work begins

  • Legal protections for both parties (cancellation terms, valuation baselines, etc.)

💳 Financial Transparency

  • Renovation budget and spend fully documented

  • Seller shares come after cost recovery

  • Use of escrow / notary-controlled accounts to ensure clarity and security

🛠️ Execution Risk

  • Experienced local contractors, pre-vetted by our team

  • Weekly project reporting and milestone-based payments

🏚️ Market Downside Protection

  • Optional pre-agreed buyout if resale stalls or seller changes their mind

  • Focus on prime micro-locations with demand depth

Elikia Peti-Peti

Project Lead & Real Estate Professional

With an active family office portfolio of 25+ residential units, Peti has spent recent years helping property owners unlock idle value through flexible, yield-driven strategies. His focus: turning underperforming assets into income-generating opportunities through creative deals and various profit-share models.

A specialist in visual transformation, Peti brings a sharp design eye and craftsmanship mindset to every project — reimagining spaces through layout optimization, curated materials, and custom cabinetry. His work consistently elevates both aesthetic appeal and market performance.

Backed by over a decade of entrepreneurial experience across multiple industries, Peti operates at the intersection of vision and execution — building pathways where others see gridlock.

Peti’s design portfolio + CV can be found here & Real Estate portfolio here

Selection of before and afters of renovation projects fully designed & managed by Peti:

Star Assembly

🧱 Core Team (Initial Phase)

  • Founders: Design-led, renovation fluent, client-relations oriented

  • Project Manager: Fluent in Spanish contracting, permitting, and execution

  • Real Estate Lead: Tied into agent network, understands stale listings and buyer trends

🔍 What We're Looking For Now

  • Co-founder / Strategic Partner
    With a track record in real estate execution in Spain

  • Agent Collaborators
    With access to unsold luxury stock and a desire to close faster at higher value

  • Construction & Renovation Partners
    Reliable, efficient, aligned with premium outcomes — not just speed

  • Early-Stage Capital

THANK YOU

THANK YOU

Let’s talk more in-depth.

Peti / +358 45 8000 150 / peti@lokaatiot.com